Why localization is key to success for mobile commerce in Europe
Adapting the content of your web and mobile site according to the country you are reaching out to is a significant factor of success.
Adapting the content of your web and mobile site according to the country you are reaching out to is a significant factor of success.
With the rapid growth of cross border e-commerce on mobile devices, a business has to reach as many global consumers as possible.
It is important to realize that targeting different cultural groups consists of transmitting a message that fits that particular target market.